"In 2011-2012 we expect sales growth to 32 percent," said Ichiro Suganuma Presdir PGI at a press conference here on Friday. He said that the period 2008 to 2010 Panasonic sales growth in Indonesia averaged 28 percent. Most of the sales contribution from the temperature in the chamber (AC) and television (tv).
"Air conditioner sales contributed 30 percent, while the Viera television (LCD TV Panasonic name) contributed to 18 percent of sales," Suganuma said. Both of these products, recognition, still the mainstay Panasonic to achieve greater sales in 2011 and 2012, in addition to other electronic products that are included in the concept of total solutions PGI include washing machines, refrigerators, cameras (Lumix), and lighting.
He said sales growth in 2010 reached 210 percent Viera TV, AC 117 percent, 137 percent of refrigerators, washing machines 30 percent, 117 percent Lumix cameras, lights 448 percent and 102 percent battery. "Last year sales of household electronic goods approached Panasonic Rp 4 trillion," Suganuma said.
Based on research data Growth from Knowledge (GfK) in 2010, the total electronics market in Indonesia reached Rp83 trillion. Similar stated Vice President Director of PGI Rinaldi Sjarief that sustainable economic growth in Indonesia showed a positive figure gives optimism for growth in demand for electronics in the next few years.
Since a few years ago, he said, Panasonic is no longer manufactures and markets a tv tube (CRT), although its market is still large in Indonesia. "Since the last two years we focus on marketing the Viera TV (LCD). We do not believe TV CRT TV will grow because the price of flats is close to the price of CRT TV CRT TV so that future demand will come down," he said.PT Panasonic Gobel Indonesia after the increase in sales of electronic goods by 32 percent in 2011 compared to 2010, close to Rp 4 trillion and 10 trillion sales target in 2012.
"In 2011-2012 we expect sales growth to 32 percent," said Ichiro Suganuma Presdir PGI at a press conference here on Friday. He said that the period 2008 to 2010 Panasonic sales growth in Indonesia averaged 28 percent. Most of the sales contribution from the temperature in the chamber (AC) and television (tv).
"Air conditioner sales contributed 30 percent, while the Viera television (LCD TV Panasonic name) contributed to 18 percent of sales," Suganuma said. Both of these products, recognition, still the mainstay Panasonic to achieve greater sales in 2011 and 2012, in addition to other electronic products that are included in the concept of total solutions PGI include washing machines, refrigerators, cameras (Lumix), and lighting.
He said sales growth in 2010 reached 210 percent Viera TV, AC 117 percent, 137 percent of refrigerators, washing machines 30 percent, 117 percent Lumix cameras, lights 448 percent and 102 percent battery. "Last year sales of household electronic goods approached Panasonic Rp 4 trillion," Suganuma said.
Based on research data Growth from Knowledge (GfK) in 2010, the total electronics market in Indonesia reached Rp83 trillion. Similar stated Vice President Director of PGI Rinaldi Sjarief that sustainable economic growth in Indonesia showed a positive figure gives optimism for growth in demand for electronics in the next few years.
Since a few years ago, he said, Panasonic is no longer manufactures and markets a tv tube (CRT), although its market is still large in Indonesia. "Since the last two years we focus on marketing the Viera TV (LCD). We do not believe TV CRT TV will grow because the price of flats is close to the price of CRT TV CRT TV so that future demand will come down," he said.
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